Is SEO dead in 2017?
Will SEO die? This is the most discussed question among business clients and SEO consultants. While we do not have a magical pond to look and give you the answer, but examining the Google and its changes in Algorithms, I could proclaim that, the strategies of doing Search engine optimization is keeping on changing. Yes, today, search engines deviate from the traditional SEO strategy and emphasize comprehensively on a high-quality content.
Why SEO Important?
A Salient feature of SEO is making a website easy to understand for both users and search engine robots. However search engines have become progressively advanced and refined, unlike humans, they still can’t see and grasp a web page. SEO helps the search engines to scrutinize what each page is about, and how it may be helpful for visitors.
Major Search Engine Algorithms and its Changes
Search Engine Algorithms play a vital role in Search results ranking and also paves a way to reform SEO strategies.
Formerly, Google’s shaky algorithm authorized few SEO practices that are not totally acceptable. Latter are spamming, keyword stuffing, and low-quality content with many links. Presently, the new search engine algorithms help to improve the search rankings inspecting the quality of the website. Now, keyword stuffing will not help to progress a website to the front page of the search results, indeed Google will penalize a website that stuffs the keywords because it does not provide a benefit to the searchers. Alongside the Penguin and Panda updates, Google discarded a lot of the fake rankings and keyword stuffing and as a result, online searchers are pleased about this. These algorithm updates have made high-quality content essential, recommending relevant context, keywords, and critiques within the content.
These are the changes which make SEO a significant one. The changes make sure that websites are using the recommended SEO practices within the content. Business Owners should think of ways to improve the SEO strategies in the Website content and sharing the words about modern SEO strategies to their team members. The former and latter will definitely drive content to the first page in a search engine. Those black hat strategies that were once used will now hold penalties for those who abuse the good SEO practices. Search engines are implementing this to ensure that their users are receiving the best and most accurate search results, rather than the spammy links.
The Google Pigeon algorithm aims to increase the ranking of local listing in a search. Along with the Google search results, the changes will also affect the Google map results.
With Hummingbird algorithm, Google started examining, how the search behaviors are changing through Users’ search patterns. The search patterns of the users are not the same; it varies depending on the users and their requirements. It can be Search pattern or a short tail keyword. It also started to look at the context of the search to ensure they are serving the best results for specific queries. Alike hummingbird, rank brain also examines the Queries, the users make. Additionally, it looks at location, time and other few parameters to ensure you get relevant search results.
The recent algorithm named Fred targets websites and blogs that go against Google webmaster guidelines. The blogs with low-quality posts are intensely affected as they are created for the purpose of generating ad revenue.
SEO Never Die!!
Certainly, SEO will never die because search engines are frequently changing and businesses that want to understand and predict those changes will need the help of SEO consultants and solid SEO practices, either in-house, outsourcing SEO services or both to fortify their business stay on top of the search engines. These SEO practices will ensure that your business is being found organically on the search engines. As long as search engines expand, I do not imagine a world without Search Engine Optimization.